What does this mean? She asked, and then she proceeded to lay out the steps. While I enjoyed the lecture, I didn't feel the need to pursue listening to her any further. However, the term "uplevel" was one of those terms that stuck with me.
Today, I can report that I've seen it in action through my work with The Beehive -- one of my clients, Floradora, has expanded her business beyond Etsy to a fully live, beautiful and interactive ecommerce site! I am so proud to work with this home decor company.
Sarah Reed of Dodeline Design hit this one "out of the park," translating the Floradora aesthetic in an easy-to-navigate site, and then trained Floradora on how to customize and in general keep her items, and site, up to date.
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| Custom-designed table linens is a Floradora specialty |
Throughout the process, Floradora owner Courtney Scott really put in the work as well, creating wholesale pricing for retailers, organizing her stock by style collections, and in general thinking about her business and how she wants it to grow.
Congratulations to Floradora on her big debut, and The Beehive wishes her all the best!
