Don't underestimate research

"I've been to the Jack Daniels distillery."

As soon as it escaped my lips, I knew. I was talking, making bad small talk, actually, with the editor of a BOURBON lifestyle magazine. At that moment, I didn't really know there was a bourbon lifestyle, much less a publication devoted to it.

But there is. Case in point on the Jack Daniels: click here.

Jack Daniels is a Tennessee Whisky, y'all. Not a bourbon. However, the gentleman politely blinked his eyes to gather himself, and then said, "That's great. We're from Kentucky, so Jack Daniels isn't technically a bourbon, but ..."

The essence of politeness, graciousness, and all things the bourbon lifestyle I presume. We smiled and chatted, but I knew the bell was tolling for me. It was obvious I knew nothing, especially not enough to not mention Jack Daniels.

But herein lies the power of research, ladies and gentleman, and a warning. Sometimes life at the little desk is not about writing, but about researching, and on bourbon I was enthusiastic but ignorant.

That means, Steph, you can talk a man under the table any day, and find a 1000 other connections besides this. Do not talk about what you do not know.

This goes for writing too. Yes, you can write an article on ventricular malfunctions, but it will take some serious research unless that field comes to you. And if so, it's easy. If not, you set yourself up for failure, as readers often know more than you in such cases.

For me, food research comes somewhat naturally. I follow food writers on twitter, read food books, follow food news, and well, after all, eat and cook. I enjoy reading about food. But if you think Zaxby's is the height of living, then it could be hard to get serious about food writing.

As for me and bourbon -- I just need to get serious. I am ready for an education past Knob Creek and Maker's Mark. That is, if my palate is worthy of passing those gateways ... if I say I love rye whisky does that help?